Monday, November 21, 2005

A Whole New Mind - Daniel Pink

Just finished Daniel H. Pink's A Whole New Mind. It was loaned to me by one of my colleagues in the Training Division whose son was assigned the book as part of a college course. The concepts are very interesting and the author makes an excellent case for an overall shift in business from an age of information to "the conceptual age." For those of us who inhabit the business world but see ourselves as more creative than analytical, this is a message that's well received. His emphasis on the importance of design to all businesses is simply reinforcing articles I have recently seen in FastCompany Magazine and BusinessWeek. It's definitely a brave new world with global competition an increasingly pivotal factor. This books makes a great case for the skills that will be needed in a flatter world.

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